Prologue

This exhibition features poster designs created by year-two students from the BA in Art and Design Programme of HSUHK
for the Fujifilm Design Competition 2023. The competition was open to art and design students from all local colleges and
universities, providing opportunities for young emerging artists and designers to showcase their talents. The theme for the
competition aims to blend cultural elements, vibrant colours, and futuristic sensations in creating poster designs.

From the numerous entries that were submitted to the competition, three BA-AD students won top awards, including
one Champion and two Merit Award winners who received their awards at the award ceremony in June 2023. The competition
results are highly encouraging for our students and staff, whose efforts and abilities have been duly recognized and acknowledged
We hope you will enjoy their work presented in this exhibition.

Desmond HUI

Professor and Head

Department of Art and Design

BA-AD Programme Director

Rochelle Yang

Course Supervisor

BA-AD Associate Programme Director