蔡曉瑩博士

BA in Translation (CUHK)
MSSc in Corporate Communication (CUHK)
PhD in Communication (CUHK)

 

 

Associate Department Head and Associate Professor

Programme Director, Bachelor of Arts (Honours) in Cultural and Creative Industries
Department of Art and Design

 

 

Tel: (852) 3963 5386
Email: christinechoy@hsu.edu.hk

Dr Christine Hiu Ying Choy obtained her PhD degree from the School of Journalism and Communication, The Chinese University of Hong Kong. Her research focuses on arts, cultural inclusion and well-being, new media and creative industries, and social minorities and crisis management. Christine is the Principal Investigator of two on-going RGC grant projects: (2022-2024) “Art at home: The impact of new media and online cultural production on home-based arts engagement” (HK$755,126) [UGC/FDS/H09/21] and (2024-2025) “Arts for well-being: The impact of arts engagement on parental stress and mental well-being” (HK$518,966) [UGC/FDS14/H08/23]. 


Christine has obtained Top Paper Awards presented by the leading academic conference including the annual conferences of the International Communication Association (ICA). She is the recipient of the HSUHK Teaching Excellence Award 2020/21. Her works are published in various SSCI-indexed journals, including Computers in Human Behaviour, Public Relations Review, International Journal of Conflict Management, Journalism & Mass Communication Quarterly, Mobile Media and Communication, and Chinese Journal of Communication. 


Christine serves the community with her researcher role as the Impact Measurement Partner to evaluate the effectiveness of socially engaged art projects led by non-profit organizations, including the Make a Difference Institute (MaD)’s Jockey Club Peoples’ Art Connective (2021-2023) funded by The Jockey Club Charities Trust and Ceramics for Care (2023-2025) funded by The Robert H. N. Ho Family Foundation Hong Kong. She also contributes news commentary articles on cultural affairs and policies related to the creative industries.


Prior to her doctoral studies, Christine obtained a Master of Social Science in Corporate Communication and a Bachelor of Arts in Translation at CUHK. Christine has industry experiences serving as an in-house marketing communication officer at multinational corporations. She was a freelance movie subtitle translator who translated a number of movies from English to Traditional Chinese for the Hong Kong market: Yves Saint Laurent, Vampire Academy, The Last Exorcism 2, Sin City 2, Malavita, Machete Kills, Look of Love, Haunting 2, Girls in Sunny Place, Fury, Friend the Great Legacy, Dark Place, and 3 Days to Kill.

  • Arts
  • Communication and well-being
  • New media and community arts engagement
  • Interdisciplinary approaches to creative cities and cultural industries in a digital era
Funded Competitive Research Grants in the capacity of Principal Investigator (PI)/ Team Leader:
  • Choy, C. H. Y. (PI), Hui, C. K. D. (Co-I), Chan, C. H. R. (Co-I). (2024-2026). Arts for well-being: The impact of arts engagement on parental stress and mental well-being. Faculty Development Scheme (FDS), Research Grants Council (RGC). (Principal Investigator, HK$518,966; 18 months) [UGC/FDS14/H08/23]. 
  • Choy, C. H. Y. (PI), Hui, C. K. D. (Co-I), Yang, Y. H. R. (Co-I). (2022-2024). Art at home: The impact of new media and online cultural production on home-based arts engagement. Faculty Development Scheme (FDS), Research Grants Council (RGC). (Principal Investigator, HK$755,126; 30 months) [UGC/FDS14/H09/21]
  • Choy, C. H. Y. (PI), Cheung, P. S., Li, C. K. J. and Mok, K. W. P. (2022-2024). From Retro to the Metaverse Games: Imagining Asia and Creative Industries from the Past, the Present, to the Future. Strategic Development Grant (SDG) 2022/23. (Co-Team Leader and Budget Holder, HK$197,000)
  • Choy, C. H. Y., Cui, D., Wu, F. ad Xu, D. (2021-2023). Living the fantasy on Xiaohongshu: Embodied spatial practices of urban lifestyles. International Association of Cultural and Creative Industry Research, Shanghai Jiaotong University’s Institute of Cultural and Creative Industry. (US$15,000 ~ RMB97,018.5; 24 months)
  • Choy, C. H. Y. (PI) (2019-2021). A comparative study of peer-to-peer business practices in the co-creation of creative products on social shopping platforms: Lessons from Etsy and Pinkoi in Hong Kong, Taiwan, United States and United Kingdom. University Research Start-up Fund, The Hang Seng University of Hong Kong. (Principal Investigator, HK$10,000)
  • Choy, C. H. Y. (PI), & Wong, N. C. (2018-2019). Networked Public Emotion and Social Affiliation in Times of an Administrative Crisis: An Interdisciplinary Case Study on how Social Media Users Discuss Trump’s ‘Zero Tolerance’ Policy. Interdisciplinary Research Seed Funding, Faculty of Social Science, The Chinese University of Hong Kong. (Principal Investigator, HK$15,000)
  • Choy, C. H. Y. (PI), & Chan, R. C. H. (2017-2018). In Search of Safety and Peace during Terrorist Attack: Network Approach to On-offline Communication and Social Support. Sustainable Development Goals Programme Funding, Global Policy Impact and Social Mission (GPISM), Centre for Global Health, The Chinese University of Hong Kong. (Principal Investigator, HK$27,800)
Funded Research Grants in the capacity of Co-Investigator (Co-I)/ Team Member:
  • HSUHK. (Team Leader: Siu, S. C.) (2024-2026). Establishment of GILT Research Centre (Globalisation, Internationalisation, Localisation and Translation). Institutional Development Scheme Research Infrastructure Grant (IDS(R)). Research Grants Council (RGC). (Team Member, HK$4,042,131; 36 months) [UGC/IDS(R) 14/23]
  • Yang, Y. H. R., Choy, C. H. Y. (Co-I), Chung, P. (Co-I), Hui, C. K. D. (Co-I), (2024-2025). Future museum: Review of immersive technology applications and curatorial strategy for exhibitions and art education in museum. Faculty Development Scheme (FDS), Research Grants Council (RGC). (Co-Investigator, HK$445,725; 18 months) [UGC/FDS14/H09/23].
  • Chan, R. C. H., & Choy, C. H. Y. (Co-I) (2017-2018). Social Media as a Resource and Stressor: A Mixed-method Investigation of Social Networks and Well-being of Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) Individuals. Interdisciplinary Research Seed Funding, Faculty of Social Science, The Chinese University of Hong Kong. (Co-Investigator, HK$15,000)
Student Research Projects Supervision:
  • Huang, X., Zhang, Z. and Wang, Z. (2022-2023). Remediation of Aerobics on Social Media: Revisiting Lasswell’s Communication Model in Mainland China. Student Independent Research Grant 2022/23, The Hang Seng University of Hong Kong. (HKD$13,100, Choy, C. H. Y. as Project Supervisor).
  • Tang, K. H., T. and Yap, S. L. S. (2021-2022). Analysis of the Sustainability of the Korean Pop Music Industry: Adoption of Glocalisation Strategy by JYP Entertainment for the Past Ten Years . Student Independent Research Grant 2021/22, The Hang Seng University of Hong Kong. (HKD$15,500, Choy, C. H. Y. and Chung, H. Y. H. as Project Co-supervisor).
Edited Academic Book/ Chapters
  • Choy, C. H. Y.* (2026). Branding Hong Kong: Curating the City’s Storyworld. Chung Hwa Book Co. (Total: 216 pages)
  • Hui, C. K. D. and Choy, C. H. Y. (Co-eds.) (Upcoming). Handbook of Digital and Online Arts Marketing. Berlin, Germany: De Gruyter. doi.org/10.1515/9783110755084 (Total: 211 pages)
  • Li, C. K., Choy, C. H. Y.*, Tong, K.L. (2026). Transcultural Media Fandom in the Asia Pacific. Hu, T. & Wu, F. (eds.). United Kingdom: Bloomsbury Publishing Plc., p. 67 76 p. (Asian Celebrity and Fandom Studies). P.67-78. ISBN: 9781350534537
  • Choy, C. H. Y. and Ho, S. Y. K. (2025). An entry on digital fandom. In Nai, A., Groemping, M., & Wirz. D. (Co-ed.). Encyclopedia of political communication. Edward Elgar Publishers. ISBN: 978 1 03530 143 0 
  • Choy, C. H. Y. (2023). An interdisciplinary spectacle in video game preservation and education: Retro.HK Gaming Expo 2022 at HSUHK. In Conceptual practice – Research and pedagogy in art, design, and creative Industries (Vol. 1).: Pescia, Italy: Nives Edizioni.
  • Choy, C. H. Y. (2023). Here comes the Big Waster! Revisiting instructive message design in public service advertisement through a mascot. In Conceptual practice – Research and pedagogy in art, design, and creative Industries (Vol. 1).: Pescia, Italy: Nives Edizioni.
Research Reports on Community Arts and Cultural Projects
  • Choy, C. H. Y. (2026). Impact study on Ceramics for Care, a socially engaged art project funded by the Robert H. N. Ho Family Foundation. Hong Kong: Make a Difference Institute Limited.
  • Choy, C. H. Y. (2023). Impact study on Face-to-Face, sub-project 3 of the Jockey Club Peoples’ Art Connective. Hong Kong: Make a Difference Institute Limited.
  • Choy, C. H. Y. (2023). Impact study on Take a Break Studio, sub-project 2 of the Jockey Club Peoples’ Art Connective. Hong Kong: Make a Difference Institute Limited.
  • Choy, C. H. Y. (2022). Impact study on Small Small World Carnival, sub-project 1 of the Jockey Club Peoples’ Art Connective. Hong Kong: Make a Difference Institute Limited.
News Commentary on Arts and Culture Affairs and Policies
SSCI-Indexed Journal Articles
  • Song, Y., Lin, Q., Kwon, K. H., Choy, C. H. Y., & Xu, R. (2022). Contagion of offensive speech online: An interactional analysis of political swearing. Computers in Human behavior, 127 (C). DOI: 10.1016/j.chb.2021.107046 [SSCI]
  • Choy, C. H. Y. & Huang, Y. H. C. (2021). Reimaging a glocal framework: The search for academic legitimacy in Chinese public relations discipline from 1985 to 2018. Asian Journal of Communication. DOI: 10.1080/01292986.2021.1961284 [SSCI]
  • Huang, Y. H. C., Lu, Y., Choy, C. H. Y., Kao, L., & Chang Y. (2020). How responsiveness works in mainland China: Effects on institutional trust and political participation. Public Relations Review, 46(1). DOI: 10.1016/j.pubrev.2019.101855 [SSCI]
  • Huang, Y. H. C., Lu, Y., Kao, L., Choy, C. H. Y., & Chang Y. (2020). Mainframes and Mandarins: The Impact of Internet Use on Institutional Trust in East Asia. Telecommunications Policy, 44(2). DOI: doi.org/10.1016/j.telpol.2020.101912 [SSCI]
  • Choy, C. H. Y. (2018). Online political public relations as a place-based relational practice: A cultural discourse perspective. Public Relations Review, 44(5), 752-761. DOI: 10.1016/j.pubrev.2018.05.006 [SSCI]
  • Choy, C. H. Y., & Wu, F. (2018). Comparative case study: When brands handle online confrontations. International Journal of Conflict Management, 29(5), 640-658. DOI: 10.1108/IJCMA-10-2017-0120. [SSCI]
  • Wu, F., & Choy, C. H. Y*. (2018). Frames and framing effects in Chinese online and offline crisis communication: A case study of a celebrity scandal. Chinese Journal of Communication, 11(3), 324-343. DOI: 10.1080/17544750.2018.1473265 [SSCI] [*Corresponding author]
  • Choy, C. H. Y. (2018). Book review: Public relations and participatory culture: Fandom, social media and community engagement by Amber L. Hutchins and Natalie T. J. Tindall (Eds.). Journalism & Mass Communication Quarterly, 95(1), 320-322. DOI: 10.1177/1077699018758747 [SSCI]
  • Choy, C. H. Y. (2018). Smartphone apps as cosituated closets: A lesbian app, public/private spaces, mobile intimacy, and collapsing contexts. Mobile Media & Communication, 6(1), 88-107. DOI: 10.1177/2050157917727803. [SSCI]
  • Jiang, J., Huang, Y. H., Wu, F., Choy, H. Y., & Lin, D. (2015). At the crossroads of inclusion and distance: Organizational crisis communication during celebrity endorsement crises in China. Public Relations Review, 41(1), 50-63. DOI: 10.1016/j.pubrev.2014.11.003. [SSCI]

International Conference Presentations 

  • Choy, C. H. Y. (August, 2023). Home-based arts engagement in the COVID-19 pandemic: The case of Hong Kong digital audiences. Paper presented at the CIPSH International Conference 2023, Tokyo at Roundtable D. Art and Creativity: Humanities in the global and digital age, Tokyo, Japan. August 21-24, 2023. 
  • Choy, C. H. Y. (August, 2023). A cultural discourse perspective: Communicating art for cultural inclusion among South Asian and Chinese primary school children in Hong Kong. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference, Washington, D. C., USA, August 7-10.
  • Choy, C. H. Y. (December, 2022). Co-creation of original handcraft brands: A study of social shopping platform Pinkoi in Hong Kong and Singapore markets. Paper presented at the International Conference on Global Cultural and Creative Industries, Shanghai (Virtual), China. December 4, 2022. 
  • Choy, C. H. Y. and Yip, C. H. P.* (May, 2022). Algorithmic culture in digital fandom: Data fan practices and fragmented fan community in the Chinese pop music idol industry. Paper presented at the 72nd Annual International Communication Association (ICA) Annual Conference, Paris (Virtual), France. May 26-30, 2022.
    *The second author is a student supervised in the BA-CCI programme
  • Choy, C. H. Y. (April, 2022). Discussant of “Games, Competition and Absorption: a Philosophical and Comparative Consideration”. Presented at the HSUHK Global Humanities Initiative Colloquium, co-hosted by HSUHK Global Humanities Initiative, The International Council for Philosophy and Human Sciences, Asian New Humanities Network and Tencent Social Research Center, April 28, 2022, Hong Kong.
  • Choy, C. H. Y. (October, 2021). Discussant of “Shall We Play? Cultural Reference for the Current Debate”. Presented at the HSUHK Global Humanities Initiative Colloquium, co-hosted by HSUHK Global Humanities Initiative, The International Council for Philosophy and Human Sciences, Asian New Humanities Network and Tencent Social Research Center, October 28, 2022, Hong Kong.
  • Choy, C. H. Y. and Yip, C. H. P. (May, 2022). Algorithmic culture in digital fandom: Data fan practices and fragmented fan community in the Chinese pop music idol industry. Paper presented at the 72nd Annual ICA Conference, Paris, France, May 26-30, 2022.
  • Choy, C. H. Y. (June, 2021). At the intersection of play, mobile games and intangible cultural heritage: A study of Mahjong mobile games. Paper presented at the Greater Bay Area Cultural Heritage and Creative Innovation Conference 2021 (Hybrid), Hong Kong, May 31-June 1, 2021.
  • Song, Y., Choy, C. H. Y., Lin, Q., & Xu, R. (August, 2020). A dual system theory approach: What shapes pro- and anti- social behavior in an online discussion forum? Paper presented at the 103rd Annual Conference of Association for Education in Journalism and Mass Communication (AEJMC) 2020 (Virtual), United States of America, August 6-9, 2020.
  • Song, Y., Lin, Q., Choy, C. H. Y., & Xu, R. (May, 2020). The mechanisms of profanity diffusion in online discussion. Paper presented at the 70th Annual ICA Conference, Open Communication, Gold Coast, Australia (Virtual), 21-25 May 2020. [This paper was awarded the Top Faculty Paper Award by the Mass Communication Division]
  • Huang, Y.-H. C., Choy, C. H. Y.*, Wang, X., & Lu, Y. (July, 2019). Beyond organization and reputation: A case study of government responses and resulting online word-of-mouth by multiple stakeholders to post-Fukushima food imports. Paper presented at the annual conference of The International Association for Media and Communication Research (IAMCR), Crisis, Security and Conflict Communication Working Group, Madrid, Spain, 7-11 July 2019.
  • Choy, C. H. Y. (May, 2019). Networked public emotion and social affiliation in times of administrative crises: How social media users relate and discuss Trump’s ‘zero tolerance’ policy. Paper presented at the 69th International Communication Association Annual Conference 2019, Washington D.C., United States of America, May 24-28, 2019. [This paper was awarded the Top Poster Award by the Communication & Technology Division, International Communication Association]
  • Choy, C. H. Y. (May, 2019). Crossing the cultural boundary: A comparative study of the glocalized production, distribution, and reception of Hollywood movies in Mainland China and Hong Kong. Paper presented at the 69th International Communication Association Annual Conference 2019, Washington D.C., United States of America, May 24-28, 2019.
  • Choy, C. H. Y. (May, 2018). Voices in a terrorist attack: Static versus dynamic communication networks in a public safety crisis. Paper presented at the 68th International Communication Association Annual Conference 2018, Prague, Czech Republic, May 24-28, 2018.
  • Choy, C. H. Y., & Huang, Y. H. C. (May, 2018). Crises of academic legitimacy in Chinese public relations discipline from 1985 to 2016. Paper presented at the 68th International Communication Association Annual Conference 2018, Prague, Czech Republic, May 24-28, 2018.
  • Wu, F., Choy, C. H. Y., & Cui, D. (May, 2018). Frames and framing effects in Chinese online and offline crisis communication: A case study of a celebrity scandal. Paper presented at the post-conference of 68th International Communication Association Annual Conference 2018 and the 8th Global Communication Forum, Prague, Czech Republic, May 29, 2018. [This paper was awarded the Best Paper Award]
  • Choy, C. H. Y. (May, 2017). In search of (in)visible life and space: a sociocultural perspective of using smartphone application Butterfly. Paper presented at the International Communication Association Annual Conference 2017, San Diego, United States of America, May 25-29, 2017.
  • Choy, C. H. Y. (December, 2016). Social Media as Crisis Mobilizer in China-Hong Kong Dispute: Revisiting Crisis Communication in Online Confrontations against Profit-making Organizations. Paper presented at 1st PRSC & 9th PRAD Conference 2016, Hong Kong Baptist University, Hong Kong, December 2-6, 2016.
  • Liew, H., & Choy, C. H. Y. (August, 2016). An Enhanced Theory of Planned Behaviour Perspective: Health Information Seeking on Smartphones among Domestic Helpers. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Minneapolis, United States of America, August 4-7, 2016.
  • Huang, Y. H., Chen, Z., & Choy, C. H. Y. (March, 2016). Who will Solve the Problems of the Problem-Solvers? – PR Practitioners’ Work-Life Balance and Job Satisfaction in Four Chinese Societies. Paper presented at International Forum: Bouncing Ideas with Communication Professionals, Public Relations Week, Wanchai, Hong Kong, March 16, 2016.
  • Huang, Y. H., Choy, H. Y., Wu, F., Huang, Q., He, Q. J., & Xu, D.Y. (August, 2015). Minding the representation gap: Some pitfalls of linear crisis-response theory. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2015, San Francisco, United States of America, August 6-9, 2015.
  • Huang, Y. H., Li, Y., Wu, F., Choy, H. Y., & Lin D. (August, 2014). Understanding the effectiveness of accommodative strategies: interpretation and conditions in a relation-oriented society. Paper presented at the 7th International Forum on Public Relations and Advertising, Bangkok, Thailand.
  • Jiang, J., Huang, Y. H., Wu, F., & Choy, H. Y. (August, 2014). At the Crossroads of Inclusion and Distance: Organizational Crisis Communication during Celebrity Endorsement Crises in China. Paper presented at the 7th International Forum on Public Relations and Advertising, Bangkok, Thailand
Awards

  • QS Reimagine Education Awards 2024 – Shortlist for “Best Use of Generative AI” Category (Team Member)

Research
  • 2020. Top Faculty Paper Award, Mass Communication Division, 70th Annual ICA Conference 2020, Gold Coast (Virtual)
  • 2019. Top Poster Paper Award, Communication & Technology Division, 69th International Communication Association Annual Conference 2019, 24-28 May 2019, Washington D.C.
  • 2018. Best Paper Award, 68th International Communication Association Annual Conference 2018 and the 8th Global Communication Forum, 24-28 May 2018, Prague
Teaching
  • 2024. HSUHK Teaching Excellence Award 2023/24
  • 2021. HSUHK Teaching Excellence Award 2020/21
Award-winning Student Research Supervision
  • 2023. Best Student Presenter Award. Pun, C. Y. L. Museum and Stress Reduction: The Impacts of Placemaking to Hong Kong Teenagers’ Interpretations on Museums as “Third Place”. The 2nd Honours Academy Symposium, The Hang Seng University of Hong Kong. 
  • 2022. Best Student Presenter Award. Tang, K. H., T. and Yap, S. L. S. Analysis of the Sustainability of the Korean Pop Music Industry: Adoption of Glocalisation Strategy by JYP Entertainment for the Past Ten Years . The 1st Honours Academy Symposium, The Hang Seng University of Hong Kong. 

  • Supervising BA-CCI students to exhibit in Hong Kong Trade Development Council’s Licensing Show 2025 and 2026

Christine was a freelance movie subtitle translator who translated a number of movies from English to Traditional Chinese for the Hong Kong market: 

  • Yves Saint Laurent
  • Vampire Academy
  • The Last Exorcism 2
  • Sin City 2
  • Malavita
  • Machete Kills
  • Look of Love
  • Haunting 2
  • Girls in Sunny Place
  • Fury
  • Friend the Great Legacy
  • Dark Place
  • 3 Days to Kill

Postgraduate:
MA in Cultural Heritage Management

Undergraduate:
BA in Cultural and Creative Industries