• Hui, C. K. D. and Choy, C. H. Y. (Co-eds.) (Upcoming). Handbook of Digital and Online Arts Marketing. Berlin, Germany: De Gruyter.
• Choy, C. H. Y. and Ho, S. Y. K. (Upcoming). An entry on digital fandom. In Nai, A., Groemping, M., & Wirz. D. (Co-ed.). Encyclopedia of political communication. Edward Elgar Publishers. 
• Choy, C. H. Y. (2023). An interdisciplinary spectacle in video game preservation and education: Retro.HK Gaming Expo 2022 at HSUHK. In Conceptual practice – Research and pedagogy in art, design, and creative Industries (Vol. 1).: Pescia, Italy: Nives Edizioni.
• Choy, C. H. Y. (2023). Here comes the Big Waster! Revisiting instructive message design in public service advertisement through a mascot. In Conceptual practice – Research and pedagogy in art, design, and creative Industries (Vol. 1).: Pescia, Italy: Nives Edizioni.

• Song, Y., Lin, Q., Kwon, K. H., Choy, C. H. Y., & Xu, R. (2022). Contagion of offensive speech online: An interactional analysis of political swearing. Computers in Human behavior, 127 (C). DOI: 10.1016/j.chb.2021.107046 [SSCI]
• Choy, C. H. Y. & Huang, Y. H. C. (2021). Reimaging a glocal framework: The search for academic legitimacy in Chinese public relations discipline from 1985 to 2018. Asian Journal of Communication. DOI: 10.1080/01292986.2021.1961284 [SSCI]
• Huang, Y. H. C., Lu, Y., Choy, C. H. Y., Kao, L., & Chang Y. (2020). How responsiveness works in mainland China: Effects on institutional trust and political participation. Public Relations Review, 46(1). DOI: 10.1016/j.pubrev.2019.101855 [SSCI]
• Huang, Y. H. C., Lu, Y., Kao, L., Choy, C. H. Y., & Chang Y. (2020). Mainframes and Mandarins: The Impact of Internet Use on Institutional Trust in East Asia. Telecommunications Policy, 44(2). DOI: doi.org/10.1016/j.telpol.2020.101912 [SSCI]
• Choy, C. H. Y. (2018). Online political public relations as a place-based relational practice: A cultural discourse perspective. Public Relations Review, 44(5), 752-761. DOI: 10.1016/j.pubrev.2018.05.006 [SSCI]
• Choy, C. H. Y., & Wu, F. (2018). Comparative case study: When brands handle online confrontations. International Journal of Conflict Management, 29(5), 640-658. DOI: 10.1108/IJCMA-10-2017-0120. [SSCI]
• Wu, F., & Choy, C. H. Y*. (2018). Frames and framing effects in Chinese online and offline crisis communication: A case study of a celebrity scandal. Chinese Journal of Communication, 11(3), 324-343. DOI: 10.1080/17544750.2018.1473265 [SSCI] [*Corresponding author]
• Choy, C. H. Y. (2018). Book review: Public relations and participatory culture: Fandom, social media and community engagement by Amber L. Hutchins and Natalie T. J. Tindall (Eds.). Journalism & Mass Communication Quarterly, 95(1), 320-322. DOI: 10.1177/1077699018758747 [SSCI]
• Choy, C. H. Y. (2018). Smartphone apps as cosituated closets: A lesbian app, public/private spaces, mobile intimacy, and collapsing contexts. Mobile Media & Communication, 6(1), 88-107. DOI: 10.1177/2050157917727803. [SSCI]
• Jiang, J., Huang, Y. H., Wu, F., Choy, H. Y., & Lin, D. (2015). At the crossroads of inclusion and distance: Organizational crisis communication during celebrity endorsement crises in China. Public Relations Review, 41(1), 50-63. DOI: 10.1016/j.pubrev.2014.11.003. [SSCI]

International Conference Presentations 

• Choy, C. H. Y. (August, 2023). Home-based arts engagement in the COVID-19 pandemic: The case of Hong Kong digital audiences. Paper presented at the CIPSH International Conference 2023, Tokyo at Roundtable D. Art and Creativity: Humanities in the global and digital age, Tokyo, Japan. August 21-24, 2023. 
• Choy, C. H. Y. (August, 2023). A cultural discourse perspective: Communicating art for cultural inclusion among South Asian and Chinese primary school children in Hong Kong. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference, Washington, D. C., USA, August 7-10.
• Choy, C. H. Y. (December, 2022). Co-creation of original handcraft brands: A study of social shopping platform Pinkoi in Hong Kong and Singapore markets. Paper presented at the International Conference on Global Cultural and Creative Industries, Shanghai (Virtual), China. December 4, 2022. 
• Choy, C. H. Y. and Yip, C. H. P.* (May, 2022). Algorithmic culture in digital fandom: Data fan practices and fragmented fan community in the Chinese pop music idol industry. Paper presented at the 72nd Annual International Communication Association (ICA) Annual Conference, Paris (Virtual), France. May 26-30, 2022.
  *The second author is a student supervised in the BA-CCI programme
• Choy, C. H. Y. (April, 2022). Discussant of “Games, Competition and Absorption: a Philosophical and Comparative Consideration”. Presented at the HSUHK Global Humanities Initiative Colloquium, co-hosted by HSUHK Global Humanities Initiative, The International Council for Philosophy and Human Sciences, Asian New Humanities Network and Tencent Social Research Center, April 28, 2022, Hong Kong.
• Choy, C. H. Y. (October, 2021). Discussant of “Shall We Play? Cultural Reference for the Current Debate”. Presented at the HSUHK Global Humanities Initiative Colloquium, co-hosted by HSUHK Global Humanities Initiative, The International Council for Philosophy and Human Sciences, Asian New Humanities Network and Tencent Social Research Center, October 28, 2022, Hong Kong.
• Choy, C. H. Y. and Yip, C. H. P. (May, 2022). Algorithmic culture in digital fandom: Data fan practices and fragmented fan community in the Chinese pop music idol industry. Paper presented at the 72nd Annual ICA Conference, Paris, France, May 26-30, 2022.
• Choy, C. H. Y. (June, 2021). At the intersection of play, mobile games and intangible cultural heritage: A study of Mahjong mobile games. Paper presented at the Greater Bay Area Cultural Heritage and Creative Innovation Conference 2021 (Hybrid), Hong Kong, May 31-June 1, 2021.
• Song, Y., Choy, C. H. Y., Lin, Q., & Xu, R. (August, 2020). A dual system theory approach: What shapes pro- and anti- social behavior in an online discussion forum? Paper presented at the 103rd Annual Conference of Association for Education in Journalism and Mass Communication (AEJMC) 2020 (Virtual), United States of America, August 6-9, 2020.
• Song, Y., Lin, Q., Choy, C. H. Y., & Xu, R. (May, 2020). The mechanisms of profanity diffusion in online discussion. Paper presented at the 70th Annual ICA Conference, Open Communication, Gold Coast, Australia (Virtual), 21-25 May 2020. [This paper was awarded the Top Faculty Paper Award by the Mass Communication Division]
• Huang, Y.-H. C., Choy, C. H. Y.*, Wang, X., & Lu, Y. (July, 2019). Beyond organization and reputation: A case study of government responses and resulting online word-of-mouth by multiple stakeholders to post-Fukushima food imports. Paper presented at the annual conference of The International Association for Media and Communication Research (IAMCR), Crisis, Security and Conflict Communication Working Group, Madrid, Spain, 7-11 July 2019.
• Choy, C. H. Y. (May, 2019). Networked public emotion and social affiliation in times of administrative crises: How social media users relate and discuss Trump’s ‘zero tolerance’ policy. Paper presented at the 69th International Communication Association Annual Conference 2019, Washington D.C., United States of America, May 24-28, 2019. [This paper was awarded the Top Poster Award by the Communication & Technology Division, International Communication Association]
• Choy, C. H. Y. (May, 2019). Crossing the cultural boundary: A comparative study of the glocalized production, distribution, and reception of Hollywood movies in Mainland China and Hong Kong. Paper presented at the 69th International Communication Association Annual Conference 2019, Washington D.C., United States of America, May 24-28, 2019.
• Choy, C. H. Y. (May, 2018). Voices in a terrorist attack: Static versus dynamic communication networks in a public safety crisis. Paper presented at the 68th International Communication Association Annual Conference 2018, Prague, Czech Republic, May 24-28, 2018.
• Choy, C. H. Y., & Huang, Y. H. C. (May, 2018). Crises of academic legitimacy in Chinese public relations discipline from 1985 to 2016. Paper presented at the 68th International Communication Association Annual Conference 2018, Prague, Czech Republic, May 24-28, 2018.
• Wu, F., Choy, C. H. Y., & Cui, D. (May, 2018). Frames and framing effects in Chinese online and offline crisis communication: A case study of a celebrity scandal. Paper presented at the post-conference of 68th International Communication Association Annual Conference 2018 and the 8th Global Communication Forum, Prague, Czech Republic, May 29, 2018. [This paper was awarded the Best Paper Award]
• Choy, C. H. Y. (May, 2017). In search of (in)visible life and space: a sociocultural perspective of using smartphone application Butterfly. Paper presented at the International Communication Association Annual Conference 2017, San Diego, United States of America, May 25-29, 2017.
• Choy, C. H. Y. (December, 2016). Social Media as Crisis Mobilizer in China-Hong Kong Dispute: Revisiting Crisis Communication in Online Confrontations against Profit-making Organizations. Paper presented at 1st PRSC & 9th PRAD Conference 2016, Hong Kong Baptist University, Hong Kong, December 2-6, 2016.
• Liew, H., & Choy, C. H. Y. (August, 2016). An Enhanced Theory of Planned Behaviour Perspective: Health Information Seeking on Smartphones among Domestic Helpers. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference, Minneapolis, United States of America, August 4-7, 2016.
• Huang, Y. H., Chen, Z., & Choy, C. H. Y. (March, 2016). Who will Solve the Problems of the Problem-Solvers? – PR Practitioners’ Work-Life Balance and Job Satisfaction in Four Chinese Societies. Paper presented at International Forum: Bouncing Ideas with Communication Professionals, Public Relations Week, Wanchai, Hong Kong, March 16, 2016.
• Huang, Y. H., Choy, H. Y., Wu, F., Huang, Q., He, Q. J., & Xu, D.Y. (August, 2015). Minding the representation gap: Some pitfalls of linear crisis-response theory. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2015, San Francisco, United States of America, August 6-9, 2015.
• Huang, Y. H., Li, Y., Wu, F., Choy, H. Y., & Lin D. (August, 2014). Understanding the effectiveness of accommodative strategies: interpretation and conditions in a relation-oriented society. Paper presented at the 7th International Forum on Public Relations and Advertising, Bangkok, Thailand.
• Jiang, J., Huang, Y. H., Wu, F., & Choy, H. Y. (August, 2014). At the Crossroads of Inclusion and Distance: Organizational Crisis Communication during Celebrity Endorsement Crises in China. Paper presented at the 7th International Forum on Public Relations and Advertising, Bangkok, Thailand.

• 2020. Top Faculty Paper Award, Mass Communication Division, 70th Annual ICA Conference 2020, Gold Coast (Virtual)
• 2019. Top Poster Paper Award, Communication & Technology Division, 69th International Communication Association Annual Conference 2019, 24-28 May 2019, Washington D.C.
• 2018. Best Paper Award, 68th International Communication Association Annual Conference 2018 and the 8th Global Communication Forum, 24-28 May 2018, Prague

• 2023. Best Student Presenter Award. Pun, C. Y. L. Museum and Stress Reduction: The Impacts of Placemaking to Hong Kong Teenagers’ Interpretations on Museums as “Third Place”. The 2nd Honours Academy Symposium, The Hang Seng University of Hong Kong. 
• 2022. Best Student Presenter Award. Tang, K. H., T. and Yap, S. L. S. Analysis of the Sustainability of the Korean Pop Music Industry: Adoption of Glocalisation Strategy by JYP Entertainment for the Past Ten Years . The 1st Honours Academy Symposium, The Hang Seng University of Hong Kong.